"Bring it on, the sexier the better." That was the response from Tony Fernandes to Sir Richard Branson's challenge over the loser in the Formula 1 stakes having to dress up as an airline stewardess on the winner's airline - AirAsia or Virgin Atlantic.
The Lotus F1 Racing team, of which Fernandes is Team Principal, has even taken the liberty of picking out a lovely crew uniform for Branson.
"It's quite fitting, don't you think? Our passengers will be delighted to be served by a Knight of the Realm. But, knowing Richard, the real challenge will be to prevent him from asking our guests 'coffee, tea or me?' That would be scary," said Fernandes, who is a founder and Group CEO of AirAsia, Asia's largest low-cost carrier.
I really love both of these guys. Both of them are really funny(or shall I say Sexy now?), adventurous and extremely driven. Above all, both them are masters of branding. I'm quite sure that many will follow Lotus F1 and Virgin outcomes. Plenty of publicity at no charge. Clever, clever.